Site Title : SHSMD - Homepage | SHSMD
Site Description : The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD - Homepage | SHSMD
Link: https://staging.shsmd.org/30% off30% off single copies! This edition of Futurescan draws on the subject matter expertise of eight of the nation’s top health leaders to synthesize key trends that will shape health care in a post-pandemic world. Learn more MarCom Benchmarking Program. The ONLY MarCom benchmarking program designed BY and FOR national health care leaders. ... ... See Details
2022 Leadership Opportunities | SHSMD
Link: https://www.shsmd.org/about/governance/leadershipopportunitiesFREECommitment: One kick-off call in Q1, several hours of independent volunteer time approximately 2-3 times per year. This volunteer opportunity is recommended for: Those developing or implementing digital strategies in hospitals/health systems. Consultants providing hospitals/health systems with digital expertise. ... See Details
A Giant Transformation: The Fits, Starts, and Successes of …
Link: https://www.shsmd.org/resources/display/a-giant-transformation-the-fits-starts-and-successes-of-the-northwell-health-rebrand-advancedFREEAdd in a huge innovation and research operation spinning off clinical solutions and new business ideas. Sprinkle on a relationship with a medical school and a nursing school redefining the curriculum for how care providers are trained. Now, try to rebrand the entire thing under a single name and big idea. This was the challenge at North Shore ... ... See Details
5 Ways to Ease Staffing Shortages Now and into the Future - SHSMD
Link: https://my.shsmd.org/blogs/the-shsmd-team/2022/03/08/5-ways-to-ease-staffing-shortages-now-and-into-theFREEMar 08, 2022 · A 2020 survey of physicians indicates that increased pay, additional time off, reduced on-call and paid sabbaticals are key retention factors, according to The Physicians Foundation. Other factors that can boost satisfaction include increased autonomy, more face time with key leaders and more formal recognition for job performance. ... See Details
Code of Conduct - EventEngagement - SHSMD
Link: https://my.shsmd.org/eventengagement/resources/faq/code-of-conductFREEIn accordance with federal antitrust laws and AHA antitrust policy, messages that encourage or facilitate an agreement about the following subjects are prohibited: Salaries or other compensation information; Prices, rates, discounts or other price-related information; Nonpublic plans for expansion (new facilities, new services); ... See Details
10 Strategies for Improving Your Physician Communications
Link: http://my.shsmd.org/blogs/the-shsmd-team/2018/08/06/10-strategies-for-improving-your-physician-communiFREEAug 06, 2018 · Typically, the more it affects the physician personally, the more personal your information channel should be. Understand and respect their schedules. Try to avoid asking physicians to make decisions that would negatively impact their productivity. For example, inviting doctors to a 10 a.m. meeting may interfere with their office schedule. ... See Details
Benefits of Facebook Live for Hospitals and Health Systems - SHSMD
Link: https://my.shsmd.org/blogs/the-shsmd-team/2019/06/11/benefits-of-facebook-live-for-hospitals-and-healthFREEJun 11, 2019 · Topics built off the news, such as interviewing an infectious disease specialist during the Zika virus outbreak or a traumatic brain injury expert in the fall when football and other sports began. Today, the staff goes beyond the interview format. For instance, after noticing how viewers engaged with food content, they started streaming cooking ... ... See Details
The Dos and Don’ts of Healthcare Service Line Marketing
Link: http://my.shsmd.org/blogs/the-shsmd-team/2017/09/20/the-dos-and-donts-of-healthcare-service-line-marketingFREESep 20, 2017 · Which team members will manage the creation, testing, lead management, etc. – and any training you need, who needs to sign-off on the concept and budget. Who is ultimately responsible for creating a seamless, excellent patient experience throughout the consumer journey? Make sure your organization’s capacity is up-to-speed as well. ... See Details
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